In this episode of the Digital Operations Podcast, hosts Brandon White and Michael Greenberg dive into the burgeoning field of digital operations. They discuss how this new department, distinct from traditional IT, is essential for integrating modern technology like AI and automation into business operations. The conversation covers the necessity of proper software selection, the importance of a unified data layer for effective AI implementation, and the advantages of partnering with an outsourced digital operations team. They also highlight the challenges SMBs face with legacy systems and the benefits of streamlining processes for increased efficiency and profitability.

• 00:00 Introduction to Digital Operations Podcast
• 00:22 The Emergence of Digital Operations Departments
• 03:15 Challenges in Implementing Digital Operations
• 05:58 Documenting Processes for Automation
• 09:25 Outsourcing vs. In-House Digital Operations
• 16:58 The Importance of Long-Term Partnerships
• 23:38 Conclusion and Final Thoughts